Tiny Little
WINS
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December 2025

Post 3 · Closing the Year

Post 3 · Closing the Year

As this year comes to an end, I’ve been thinking a lot about time.Not deadlines.Not calendars.Not the pressure we attach to it.Just time itself — steady, patient, and generous.This project, Tiny Little Wins, didn’t start this year.It started more than five years ago.Life simply asked me to live first.And when I look back, what I see isn’t one big defining moment.I see a lifetime of small ones.Three incredible kids.Five different businesses.A 30+ year career in technology.Markets built when there were no playbooks.Ideas that worked.Ideas that didn’t.High points, hard resets, and everything in between.None of it happened all at once.The Internet business in 1997 didn’t succeed because of one bold leap — it grew from tiny decisions made when there was no information, no roadmap, and no guarantee.The scrapbook business didn’t last ten years because of one big launch — it survived and thrived because of reputation built one customer, one event, one relationship at a time. That work still carries us forward today.A 31-year marriage doesn’t happen through grand gestures alone — it’s built through daily commitment. I’m endlessly grateful for my wife, Yamille, the true engine of this ship, who shows up every day with strength, clarity, and love.And maybe most importantly, I’m grateful not only for the gifts of joy, health, friends and family —but for the gift of falling down.For the moments that forced me to stand back up.To recalibrate.To start again — wiser, humbler, stronger.Time never rushed me.It never abandoned me.It simply kept giving me another small chance to move forward.Tiny Little Wins is an acknowledgment of that truth:that a life well lived is rarely built on massive breakthroughs,but on thousands of quiet, often unnoticed wins that compound over decades.As this year closes.I feel thankful.Thankful for what has been.Grounded in where I am.And genuinely excited for everything that’s still ahead.Here’s to time.Here’s to small steps.And here’s to all the tiny little wins that got us here — and will carry us forward.— Juan CarlosP.S. Thank You! Joel Sierra

Tiny Little Wins #2 — New Habits

Tiny Little Wins #2 — New Habits

Don’t Start Big Most people don’t fail at building new habits because they lack discipline.They fail because they try to change everything at once.New workout.New diet.New routine.New goals.New life.All starting on Monday.That approach doesn’t create momentum.It creates overwhelm.Tiny Little Wins is about doing the opposite.Instead of asking:“How do I fix everything?”Ask:“What is the smallest step I can take today that moves me forward?”Not a full workout - put on your shoes.Not a perfect morning routine - wake up 10 minutes earlier.Not writing the book - write one paragraph.Not changing your life - change the next 5 minutes.Small actions lower resistance.Lower resistance creates consistency.Consistency creates habits.And habits quietly change your life.The win isn’t the finish line.The win is showing up.Today’s tiny win might feel insignificant.Tomorrow it becomes the foundation.One step.Then another.Then another.That’s how real change happens.

Tiny Little Wins — The First One

Tiny Little Wins — The First One

I first came across the phrase Tiny Little Wins in the most unexpected place.It was on Jodie Mattison’s computer background.At the time, it felt simple. Almost throwaway.Today, it feels like a compass.Jodie is no longer with us. And if you knew him, you know the loss still sits heavy.Jodie was the VP of Commercial Sales at Proofpoint, and he gave me a chance twice—when it would have been easier not to.He wasn’t your typical corporate sales leader.He wasn’t a sales “hack.”I believe at one point he was even a physical therapist.And that made sense.Because Jodie led the way a therapist does:With a steady handWith patienceWith an eye for long-term progress, not short-term noiseHe saw past petty culture.Past corporate wars and ego battles.Past titles and politics.Jodie wasn’t a great salesman.He was something better.He was a great man—calm, thoughtful, grounded—and he had a rare gift:👉 He could spot talent and believe in it before it fully believed in itself.That phrase on his screen—Tiny Little Wins—wasn’t about hustle.It was about showing up, making progress, and becoming a little better each day.In Spanish, we call this a "pie forzado"—a forced first step.The moment you commit, even before you feel ready.This post is my "pie forzado".I’m starting Tiny Little Wins as a way to honor that mindset, that leadership, and that example.And as a reminder of the man I want to become.Thank you, Jodie.For the chances.For the example.For the reminder that greatness is built quietly—one tiny little win at a time.